Choosing a typeface, either for a web page or a brand identity, requires a long and sometimes frustrating process for a designer. Most software works with the same principle when it comes to the font selection: A drop-down menu filled with the fonts installed, on minimum font-size. There’s no quick preview chance, you select the font, adjust the size, adjust the tracking a little. If you don’t feel like it will work, turn back, try again. The project of Fahri Özkaramanli, Wordmark.it is an welcome alternative to this annoying process. Think of an application that works just like the Word Preview option of Google Webfonts Version 2 does, but it also displays all the fonts that are installed in your own system, and also gives you lots of options to adjust the previews of these fonts.
To use this handy, small and useful application, just go to Wordmark.it, and a slick design homepage welcomes you. Once you click the Load Fonts button in the middle, wordmark imports all your fonts with a flash font detection tool in a few seconds and here we go! Write whatever you want on top, press enter. Ta-da!
The best thing is, you can change lots of properties from the simple toolbar above. You can also adjust the font size or change the default black-on-white style with the positive/negative options. Invert all of the wordmarks with one click. And it’s free! Cool isn’t it?
The founder, Fahri Özkaramanli also added a Pro account option to the site a few months ago, which is free for the first month. After you login, you have more control on the fonts below such as creating selections and saving them, filtering an amount of fonts and being able to compare them side-by-side, adjusting tracking of fonts, specifying the font sizes and toggling between lower case, title case or upper case previews.
In this video (although its in Turkish), Özkaramanli says he launched Wordmark.it in order to help himself in the design process of identities, but he made a tool that he believes major softwares would be jealous of.
What do you think about the possible font choosing interfaces and Wordmark.it? Don’t you think it’s worth giving a shot? Share your thoughts on the comments section below. Cheers!