is an online magazine dedicated to fine-tuning WordPress themes. We cover various topics including themes and plugins development, WordPress setup, security and performance tuning, design guides, WordPress related news and much more. We publish tutorials, reviews and screencasts that teach you how to get the most out of your WordPress installation, write functional and bullet-proof code that lives for ages. We give you tips, tricks and ideas on how to take your products a step forward, shifting expectations of your customers. is also working on several free GPL-licensed themes as well as other non-commercial WordPress related products and materials. has received various positive comments from the WordPress community and WordPress related websites and magazines. Some of the authors and editors at are core contributors to the WordPress project and it’s derivatives, including WordPress for iPhone.